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Brazil launches advertising campaign focusing on mega events
- Detalhes
- Publicado em Quarta, 25 Julho 2012 15:15
"The world meets in Brazil. Come celebrate life". This is the theme of the new international campaign for the promotion of Brazil abroad launched by President Dilma Rousseff this Wednesday (25.07), at the London Film Museum.
According to President Dilma Rousseff, this is the most opportune moment to invite the world to visit Brazil. "We have shown that we too celebrate these Olympics, which are without a doubt, the best held so far. We always have to make the latest Olympics the best of all times. I am sure that here in London, we shall experience this. I would like to say that we are certain that when it is Rio de Janeiro?s turn, we will do our part. All of you will be received well and indeed, come and meet us in Rio de Janeiro. Because one of life's great celebrations is sport", said the President.
For the Minister of Sport Aldo Rebelo, Brazil's promotion video has captured the soul of the Brazilian people. "The Ministry of Tourism and EMBRATUR gave a full overview of Brazil?s spirit. A tolerant, happy and innovative country. A country that is building a civilisation model that despite conflicts and inequalities, has been overcoming all obstacles to build an open, democratic and fair society".
The Ministers of External Relations Antônio Patriota, of Education Aloizio Mercadante, of Tourism Gastão Vieira, as well as the Secretary of Communication Helena Chagas, EMBRATUR President Flávio Dino and the President of the House of Representatives Marco Maia attended the launch.
The action has the aim of promoting the country with focus on the big sporting events Brazil will host in the next four years: the 2014 FIFA World Cup and the Rio 2016 Olympic and Paralympic Games. Promoted by the Ministry of Tourism, through the Brazilian Tourism Agency (EMBRATUR), the strategy is to show Brazil as a country with unique culture that offers several different experiences to all visitors.
According to Gastão Vieira, the campaign is part of the effort of turning Brazil into a world tourist destination. "It is a great opportunity to be able to launch this international campaign in London, just before the Olympic Games. The Olympic Games are also a privileged instrument of integration and reconciliation through sport. The campaign, launched by the government, shows Brazil as a country with unique culture", he said.
Former basketball player Hortência presented the ceremony, which started with a Brazilian musical group playing Aquarela do Brasil, Asa Branca and Mas Que Nada by Jorge Ben Jor.
Breno Barros, from London
Photo: Roberto Stuckert Filho/PR
Ascom - Ministry of Sport
Follow the news of the Brazilian Ministry of Sport on Twitter and Facebook
According to President Dilma Rousseff, this is the most opportune moment to invite the world to visit Brazil. "We have shown that we too celebrate these Olympics, which are without a doubt, the best held so far. We always have to make the latest Olympics the best of all times. I am sure that here in London, we shall experience this. I would like to say that we are certain that when it is Rio de Janeiro?s turn, we will do our part. All of you will be received well and indeed, come and meet us in Rio de Janeiro. Because one of life's great celebrations is sport", said the President.
For the Minister of Sport Aldo Rebelo, Brazil's promotion video has captured the soul of the Brazilian people. "The Ministry of Tourism and EMBRATUR gave a full overview of Brazil?s spirit. A tolerant, happy and innovative country. A country that is building a civilisation model that despite conflicts and inequalities, has been overcoming all obstacles to build an open, democratic and fair society".
The Ministers of External Relations Antônio Patriota, of Education Aloizio Mercadante, of Tourism Gastão Vieira, as well as the Secretary of Communication Helena Chagas, EMBRATUR President Flávio Dino and the President of the House of Representatives Marco Maia attended the launch.
The action has the aim of promoting the country with focus on the big sporting events Brazil will host in the next four years: the 2014 FIFA World Cup and the Rio 2016 Olympic and Paralympic Games. Promoted by the Ministry of Tourism, through the Brazilian Tourism Agency (EMBRATUR), the strategy is to show Brazil as a country with unique culture that offers several different experiences to all visitors.
According to Gastão Vieira, the campaign is part of the effort of turning Brazil into a world tourist destination. "It is a great opportunity to be able to launch this international campaign in London, just before the Olympic Games. The Olympic Games are also a privileged instrument of integration and reconciliation through sport. The campaign, launched by the government, shows Brazil as a country with unique culture", he said.
Former basketball player Hortência presented the ceremony, which started with a Brazilian musical group playing Aquarela do Brasil, Asa Branca and Mas Que Nada by Jorge Ben Jor.
Breno Barros, from London
Photo: Roberto Stuckert Filho/PR
Ascom - Ministry of Sport
Follow the news of the Brazilian Ministry of Sport on Twitter and Facebook
